Anybody can talk about a thing. I make it feel like something.

Proof

A full brand built from scratch – strategy, voice, visuals – to live up to two global reputations. It did.

Brands: National Geographic & G Adventures | AD: Ashley Luppe

The only writer for RBC’s internal agency, I humanize the bank’s brand voice through campaigns and video.

Brand: RBC

B2B needn’t be boring. I crafted this voice to convey that this powerhouse team is worth noticing.

Brand: Mark IV | Partner: IKE Digital | AD: Iona Hine

I wrote it. I voiced it. It went global and become the strategic spine the entire co-brand was built around.

Brand: G Adventures | CD: Kyle Jordan

Strategy first, then the words. I conceived and wrote this B2B piece to feel human and editorial.

Brand: RBC | AD: Randel Palo | PM: Jennifer Dorion

Strategy, name, voice, identity, and every word – all for a company that leads curious souls far and away.

Brand: Miru Adventures | AD: Kate Peer

— Sabrina Di Paolo, Founder, Celeste Consultancy Inc.