Some things I’ve done

National Geographic Journeys

From the ground up, my AD partner and I built this brand for a suite of elevated, small-group travel experiences. From the brand strategy to the entire visual/voice identity, this is a proud career moment.

Companies: National Geographic & G Adventures | Art Director: Ashley Luppe

RBC campaigns & collateral (B2B)

As the only writer for RBC’s internal agency of 30, I help shape this global brand narrative daily through integrated campaigns, internal comms for 100k employees, and video scripts for all audiences.

Company: RBC

Mark IV website (B2B)

I crafted the brand voice and wrote all copy for this B2B site. The result is a brand narrative as confident and clear as the in-store, consumer-facing solutions they deliver to some of Canada’s biggest companies.

Company: Mark IV | Partner: IKE Digital | Art Director: Iona Hine

National Geographic Journeys video

Used globally by both National Geographic and G Adventures, this manifesto launch video I wrote and voiced went on to serve as the strategic foundation for the entire brand voice.

Company: G Adventures | Creative Director: Kyle Jordan

RBC Supplier Diversity video (B2B)

Canada’s largest bank actively promotes the inclusion of diverse suppliers. I conceived the strategy for and wrote this manifesto-style script to show a more editorial side for this very human B2B audience.

Company: RBC | Art Director: Randel Palo | PM: Jennifer Dorion

Miru Adventures brand & website

This exciting travel company leads adventurers through the most remote parts of the world. I helped develop the name, UX strategy, and visual identity – and crafted this brand voice from word one.

Company: Miru Adventures | Art Director: Kate Peer