Proof

National Geographic Journeys

A full brand built from nothing – strategy, voice, visual identity – for a suite of small-group experiences that had to live up to two global reputations. It did.

Brands: National Geographic & G Adventures | Art Director: Ashley Luppe

RBC campaigns & collateral (B2B)

The only writer for RBC’s internal agency of 30, I make this 150-year-old bank sound like it gets people through campaigns, brand voice, and video.

Brand: RBC

Mark IV website (B2B)

B2B doesn't have to be boring. I built the voice and wrote this site to convey that this powerhouse agency is one worth paying attention to.

Brand: Mark IV | Partner: IKE Digital | Art Director: Iona Hine

National Geographic Journeys video

I wrote it. I voiced it. It went global and become the strategic spine the entire co-brand was built around.

Brand: G Adventures | Creative Director: Kyle Jordan

RBC Supplier Diversity video (B2B)

Strategy first, then the words. I conceived and wrote this B2B piece to feel human and editorial.

Brand: RBC | Art Director: Randel Palo | PM: Jennifer Dorion

Miru Adventures brand & website

Name. Voice. Identity. UX strategy. Word one through the last. For a company that takes people somewhere most people will never go."

Brand: Miru Adventures | Art Director: Kate Peer