JASON ALLEN
Toronto | 416 703 3337
jason@jasonallen.ca
Creative director, mentor, optimist
Experienced, calm, happy team builder & leader
Proven track record developing amazing digital & traditional brand experiences
Strategic outlook on everything I help create, forever considering the end user
Very skilled building strong relationships with colleagues & stakeholders
BA (Art History '95) from McGill University
Selected portfolio
National Geographic Journeys brand
The brief called for a brand that represented an elevated, small-group travel experience for National Geographic and G Adventures travellers. I co-developed this entire brand from scratch (with my design partner), including brand strategy, visual identity, voice and positioning. I wrote every word of every brand marketing and sales communication, and flew to Washington DC to present the brand to the executive panel at National Geographic HQ.
Steinbach Credit Union website (creative direction, UX strategy, copy)
SCU is the third-largest credit union in Manitoba. The brief was for a website that prioritized end-users. Our goal was to present a site that helped grow financial literacy among customers. I oversaw creative direction, all UX strategy in this digital space, and content strategy.
National Geographic Journeys launch video
I wrote (and voiced) this global launch video, used by National Geographic and G Adventures in all sales regions globally. This script went on to serve as the foundation for all marketing initiatives.
WOW1DAY Instagram campaign
I was tasked with creating the social media strategy and all copywriting for this growing Toronto company. Through an approach of colour, cool, and a hint of irreverence, we tripled their number of followers throughout the life of the campaign.
UrbanToronto
For a time, I was a regular contributor at this blog site, which is the go-to resource for all new development throughout the GTHA. As a real estate, architecture, and development junkie, I loved this gig – and got to tour some amazing building sites.
Other selected work
Varcon Construction website (content strategy, copy)
G Adventures Australia campaign (brand strategy, copy)
G Adventures sales campaign (art direction, copy)
G Adventures email blast (copy)
Longo's catering brochure (copy)
Toronto | 416 703 3337
jason@jasonallen.ca
Creative director, mentor, optimist
Experienced, calm, happy team builder & leader
Proven track record developing amazing digital & traditional brand experiences
Strategic outlook on everything I help create, forever considering the end user
Very skilled building strong relationships with colleagues & stakeholders
BA (Art History '95) from McGill University
Selected portfolio
National Geographic Journeys brand
The brief called for a brand that represented an elevated, small-group travel experience for National Geographic and G Adventures travellers. I co-developed this entire brand from scratch (with my design partner), including brand strategy, visual identity, voice and positioning. I wrote every word of every brand marketing and sales communication, and flew to Washington DC to present the brand to the executive panel at National Geographic HQ.
Steinbach Credit Union website (creative direction, UX strategy, copy)
SCU is the third-largest credit union in Manitoba. The brief was for a website that prioritized end-users. Our goal was to present a site that helped grow financial literacy among customers. I oversaw creative direction, all UX strategy in this digital space, and content strategy.
National Geographic Journeys launch video
I wrote (and voiced) this global launch video, used by National Geographic and G Adventures in all sales regions globally. This script went on to serve as the foundation for all marketing initiatives.
WOW1DAY Instagram campaign
I was tasked with creating the social media strategy and all copywriting for this growing Toronto company. Through an approach of colour, cool, and a hint of irreverence, we tripled their number of followers throughout the life of the campaign.
UrbanToronto
For a time, I was a regular contributor at this blog site, which is the go-to resource for all new development throughout the GTHA. As a real estate, architecture, and development junkie, I loved this gig – and got to tour some amazing building sites.
Other selected work
Varcon Construction website (content strategy, copy)
G Adventures Australia campaign (brand strategy, copy)
G Adventures sales campaign (art direction, copy)
G Adventures email blast (copy)
Longo's catering brochure (copy)
