Some things I’ve done

National Geographic Journeys

Just two of us built this entire brand for these elevated, small-group travel experiences. My design partner and I created the brand strategy, visual identity, and voice. Still a proud career moment.

Company: G Adventures | Art Director: Ashley Luppe

RBC banking & insurance collateral

As one of two writers for RBC’s internal creative team, I get to craft headlines, landing pages, video scripts, and cool signage for national campaigns and financial products of all kinds.

Company: RBC

University of Toronto Rotman School

The Intercultural Skills Lab at the Rotman School was established to help newer Canadians upskill and find roles in business. I developed a UX strategy based on clarity and wrote the copy for four landing pages.

Company: University of Toronto Rotman School

National Geographic Journeys video

Used globally by both National Geographic and G Adventures, this launch video I wrote (and voiced) went on to serve as the messaging foundation for the entire brand.

Company: G Adventures | Creative Director: Kyle Jordan

RBC Supplier Diversity video

Canada’s largest bank actively promotes the inclusion of diverse suppliers within its supply chain. I conceived the strategy for and wrote this script to be more editorial than typical corporate videos.

Company: RBC | Art Director: Randel Palo | PM: Jennifer Dorion

Miru Adventures brand & website

This exciting new travel company leads adventurers through the most remote parts of the world. I helped develop the name, UX strategy, and visual brand identity—and crafted this voice from word one.

Company: Miru Adventures | Art Director: Kate Peer