JASON ALLEN
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Jason Allen

Color Objects

24/3/2013

 
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Image credit: International Olympic Committee
I was recently invited to become a regular contributor to Color Objects, a site out of the Netherlands that is devoted entirely to the aesthetics and application of colour. As a monthly contributor, I'll be writing about how colours are presented to us, through media, corporate logos and visual identities we encounter every day.

My first piece was published this morning. It's on the Rio 2016 Olympic logo, and how the colours specified for it effectively communicate a story of the people hosting the games, beyond the mere 'green, yellow and blue' that was stipulated by the Brazilian government. Stay tuned for more on Color Objects.

Here's the article.

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